Sostac Model-Overview.pptx

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Sostac Model
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Aim Identify the individual elements of the SOSTAC planning model in order to construct a Digital Marketing Plan.
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Agenda What is the Soctac Model? Components of the Sostac Model
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What is the Sostac Model SOSTAC® - This acronym stands for Situaton, Objectves, Strategy, Tactcs, Actons and Control and is a very popular classic marketng planning framework for creatng marketng plans. SOSTAC is more comprehensive and borrows elements of several of the other popular marketng planning models.
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What is the Sostac Model
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Situational Analysis Objectives Strategy Tactics Actions Control Roles and Responsibilities Where do we want to be? SOSTAC® The details of the tactics, Action and implementation plans, Who does what, when etc Internal resources and skills, What to outsource, to who and when? 5s + Web Analytics = KPIs Usability and testing Mystery shopping, Customer Satisfaction surveys, Visitor profiling, Reporting process and frequency Goal performance, Customer insight, Market SWOT, Brand perception, Resources 5 Ss: Sell = customer acquisition and retention, Serve = customer satisfaction, Sizzle = site stickiness, duration, Speak = engaged customers, Save = quantified efficiencies Segmentation, Targeting and Positioning, Online Value Proposition, Sequence = Credibility
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