Tashia+Kellam+Revised+Mixed+Messages+3+(1)+(1).pptx -...

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(Shutter Stock n.d.)
Media AwarenessMIXED MESSAGESReverse Mortgage- American Advisors GroupA Place for Mom- senior Living Options
OutlineGlossary of Media Terms Media PersuasionWhat devices are being usedNarrator and/or Soundtrack & the affects on the viewerIntended AudiencePurposeSummary
Media DefinitionsPathos- this is an appeal to emotionLogos- this is an appeal for reason or LogicEthos- this is an appeal to character or credibilityAvante Garde-this suggest that the products puts the use ahead of the timesWeasel Words- suggest positive meaning without really making a guaranteeMagic Ingredient- this is a miraculous discovery makes this product effectivePatriotism- love for your country and products made in AmericaTransfer- use of positive words or images makes the product being sold positivePlain Folks-this is being practical or just ordinarySnob Appeal- this is making things seem more eliteBribery- offering something extra in order to try and get what you wantBandwagon- this is doing something just because the crowd is doing it
REVERSE MORTGAGEBY FRED THOMPSONANALYSIS(reverse Mortgage 2014)
Fred is FeaturedBody LanguageGestures
PathosDevicesLogos
The MessageThe Intended AudienceThe Purpose
A PLACE FOR MOMBY JOAN LUNDENANALYSIS(A Place for Mom, 2012)
Joan is Featured Body Language Gestures
PathosDeviceLogos
The MessageThe intended AudienceThe Purpose

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