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This project encompasses the starting of Josefina’s Food Truck business in Washington DC, to cater for the booming high demand of fast food. For o long the concept of food truck has been with us ever since the ancient days when the roman vendors used to sell food in the streets from their wooden carts. Today, most people appreciate the convenience brought in by modern food trucks. The menu for food trucks on the other hand has evolved from the known simple street food to hosting multiple modern complicated cuisines. Our product Josefina’s Food Truck, located at Washington DC is a new, upscale food truck that focuses on providing healthy, premium organic beverage and food products. Our line of products will fit in nicely with the highly known health trends in the country. Today a lot of individuals are seeking healthier lifestyles that are complemented by organic food, low fats and natural food. Josefina’s Food Truck will offer charbroiled teriyaki chicken served on a bed of yellow rice. The meals will include one side and choice of 2 signature sauces. The guests will have a choice of white and dark meat respectively. Our menu will include a full menu of salads, sandwiches, soups, appetizers, desserts and entrees. All our menu will include a 100% organic and natural ingredients. We shall highlight most of our products as being low in sodium, cholesterol and fat. In addition to a full menu of food items, Josefina’s Food Truck will offer beer, wine, coffee, tea, and soft drinks. Our prices will be customer friendly. Our mission and vision statement Josefina’s Food Truck is an imaginative, energetic portable food truck firm that offers moderately priced, high quality occasionally usual foods using locally available natural ingredients. We consider ourselves as partners with our community, employees, customers and the environment. Our aim is to expand and grow beyond Washington DC to become a regionally known brand and capitalize on our Washington growing popularity for the movable food trucks. The goal of Josefina’s Food Truck is to maintain a moderate growth, sense of humor and annual profitability. Our success factor
Josefina’s Food Truck is expected to succeed for the following reasons: Currently there is no established healthy and upscale food truck in Washington DC. Furthermore, research shows that there have been an increased demand and great admiration for the movable food trucks services and customers are likely to frequent our business ones we launch it.

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