10 types of digital marketing you should
Digital marketing is one of those terms with which we all have a feeling that we know what is means, but
when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital
marketing we are talking about. So instead of going for something soft like „it is related to online
marketing“ or „a summarizing term for all online marketing activities“ let’s put it simply:
Digital marketing are all marketing activities that use digital devices.
That includes online marketing activities – but strictly speaking, that also includes some offline marketing
activities, too. That is good. Why? Because it would be, a mistake to view online, marketing activities
totally detached from all other marketing activities.
To give you a thorough understanding of what the term „digital marketing“ includes, here are the 10
most important types of digital marketing. And you should make sure that you know about all of them
before you decide what types of marketing you are going to include in your digital marketing strategy.
1. Social media marketing1
The social ms has a strong focus on social media marketing. Therefore, that is where we are going to
start our list of types of digital marketing. Social media certainly has a rightfully earned place in this list.
Social media marketing is „the use of social media platforms and websites to promote a product or
service. “Source
Wikipedia
That means all sharing of information and engagement with followers, fans, partners or competitors on
social media platforms with the goal of promoting your products is part of digital marketing. In essence,
social media marketing is the targeted use of social media conversations to increase the awareness for a
brand or product.
