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Week 9 Ocado Sales were declining as the main players cut prices in an attempt to maintain market share. Low Price Promise” on its trucks, a commitment that all basket prices would be lower than at Tesco, generally regarded as the leader in the market, or the customer would receive a voucher refunding more than the difference.Automation and work practices meant that the cost of picking at Ocado was estimated to be 2.5 times more efficient than in traditional store-pick competitors.In a traditional setup, the complexity grows exponentially as you grow. The second is that the pickers are stationary, making the job less frenetic, and the pick rate higher. We are using it innon-food because this system is unable to scale to grocery volumes, where the average item price is much lower.”