Ch 4- Notes.docx

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Ch. 4: Managing in a Global Environment Global Perspectives & Attitudes Parochialism Viewing the world solely through one’s own eyes and perspectives (e.g. Monolingualism) Do not recognize that others have different ways of living and working. Ignore other’s values and customs and rigidly apply an attitude of “ours is better than theirs” to foreign cultures Ethnocentric It is the parochialistic belief that the best work approaches and practices are those of the home country (where offices are located) Managers with ethnocentric attitude believe that people in foreign countries do not have the needed skills, expertise, knowledge, or experience to make the best business decisions as people in the home country do They do not trust foreign employees with key decisions or technology. Ego—We are the best Polycentric View that employees in the host country (where the company is doing business) know the best work approaches and practices for running their business. Managers with this attitude view foreign operations different and difficult to understand They are likely to let employees in the host country figure out how best to do things. Geocentric A world-oriented view Focuses on using the best approaches and people from around the globe
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