OCADO-Case-Questions---for-discussion.docx - Ocado Case...

  • University of Warwick
  • IAE 101
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  • BrigadierScorpionMaster1499
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Ocado Case Questions - for class discussion Please review the case on Ocado (link provided on my.wbs), and answer the following questions: 1) What factors influence consumer behaviour while shopping, and how does this affect their use of online channels versus bricks & mortar stores?

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