Consumer Behaviour.ppt - Consumer Behavior How and Why People Buy CONSUMER BEHAVIOUR A basic study of why consumer do what they do in the marketplace If

Consumer Behaviour.ppt - Consumer Behavior How and Why...

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“Consumer Behavior: How and Why People Buy”
A basic study of why consumer do what they do in the marketplace. If the business is consumer-centric in its orientation, the study of consumer behavior would be the starting point of all business and marketing decision making. The study of consumer behavior includes the company asking the right questions in order to understand and analyze its consumers. In some instances, consumers are analyzed as a segment, while in others, they are analyzed as individual consumers.CONSUMER BEHAVIOUR
In order to analyze consumers, marketers need answers to the following questions:1. Who Buys? What is their demographic, geographic, psychographic or behavioral orientation?2. What is Bought? Is it a core product, augmented product, service, etc.

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