Lecture 6 Internet Marketing

Lecture 6 Internet Marketing - Internet Marketing Lecture 5...

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Internet Marketing – Lecture 5 Paid Media Digital Media Paid media Owned media Earned media: online word-of-mouth Paid Media “Paid media” and “advertising” are often used interchangeably Paid media can engage target marketing and move them to owned media and social media conversation. (Earned media) Paid media formats Paid search Occurs when an advertiser pays a search engine fee: To display is ads when uses type in related keywords For inclusion in a search engine index. Paid search captures a significant portion of the entire advertisement budget of a company Display ad or banners Online display ads are embedded in web pages, allows users to lick through the advertisers site. Banners are interactive billboard style messages that are linked to web pages. Often appearing in the side, tip and bottom sections of a website. Banner Ads are low cost; they appear in small sizes on already existing websites. Rich media text ad Some rich media ads can sense mouse movement, whilst others have built in games or videos.
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