Lecture 2 Internet Marketing - Module 2 Internet Marketing tools E marketing Tools Website Google AdWords Google analytics Search engine marketing

Lecture 2 Internet Marketing - Module 2 Internet Marketing...

This preview shows page 1 - 2 out of 3 pages.

Module 2: Internet Marketing tools E marketing Tools Website Google AdWords Google analytics Search engine marketing Social media marketing Apps Website Website is a public relation tool of a firm Serves as an electronic brochure of the firm containing information about the firm and its products/services A low-cost, company owned media A URL Uniform resource locators is a website address http:// indicates that the browser should expect data using the hypertext protocol. . com or a county name such as .UK for the united kingdom Largest Top-level domain names Internet domain names The internet corporation for assigned names and numbers (ICANN) is a non profit corporation that makes decisions about protocol and names. GoDaddy also provides domain registration services More than 97% of words in the dictionary have already been registered as domain names. Organisations should purchase alternative or related names and spellings. Coca-Cola owns cocacola.com, coca-cola.com and coke.com Picking the right domain name can change a huge difference in: Directing people correctly to a site Building consistence in marketing communications
Image of page 1
Image of page 2

You've reached the end of your free preview.

Want to read all 3 pages?

  • Two '17
  • Angela
  • Marketing, World Wide Web, Domain Name System, search engine

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes