Lecture 2 Internet Marketing

Lecture 2 Internet Marketing - Module 2 Internet Marketing...

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Module 2: Internet Marketing tools E marketing Tools Website Google AdWords Google analytics Search engine marketing Social media marketing Apps Website Website is a public relation tool of a firm Serves as an electronic brochure of the firm containing information about the firm and its products/services A low-cost, company owned media A URL Uniform resource locators is a website address http:// indicates that the browser should expect data using the hypertext protocol. . com or a county name such as .UK for the united kingdom Largest Top-level domain names Internet domain names The internet corporation for assigned names and numbers (ICANN) is a non profit corporation that makes decisions about protocol and names. GoDaddy also provides domain registration services More than 97% of words in the dictionary have already been registered as domain names. Organisations should purchase alternative or related names and spellings. Coca-Cola owns cocacola.com, coca-cola.com and coke.com Picking the right domain name can change a huge difference in: Directing people correctly to a site Building consistence in marketing communications
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  • Two '17
  • Angela
  • Marketing, World Wide Web, Domain Name System, search engine

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