Marketing plan_Jolie_Saturday.docx - I Title page...

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I. Title page Environmental Education Marketing Plan for Creation Care Group, a new group within an organization called: Universit é Chr é tienne Bilingue du Congo (UCBC) in French (Christian Bilingual University of Congo, in English), Beni, NorthKivu, Democratic Republic of Congo (DRC). A STUDY OF POSTGRADUATE STUDENTS AT DAYSTAR UNIVERSITY, NAIROBI, KENYA by Jolie Sifa Kpaka 16-1651 MAK – 610X: Marketing Management Submitted to Dr. Richard MASWILI An assignment presented to the School of Business and Economics, Department of Commerce Of Daystar University Nairobi, Kenya August Semester 2016 Tuesday, November 15, 2016 MASTER OF BUSINESS ADMINISTRATION in Strategic Management 1
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II. Table of Contents I. Title page…………………………………………………………………….……1 II. Table of Contents…………………………………………………...…………….2 III. Executive Summary………………………………….………………………….…3 IV. Situation Analysis…………………………………..……………………………...5 V. SWOT Analysis……………………………………..…………………………..…6 1. Strengths…………………………………………………………………...…..6 2. Weaknesses………………………………………………………………… ..... 7 3. Opportunities….……………………………………………………………….7 4. Threats……………………………………………………………………… .... 8 5. Analysis of SWOT Matrix……………………………………………………..8 VI. Marketing Goals and Objectives…………………………………………….……..8 VII. Marketing Strategy…………………………………………………………………9 1. Target Markets………………………………………………………………….9 2. Marketing Mix…………………………………………………………………10 VIII. Marketing Implementation……………………………………………………..….13 1. Marketing Materials……………………………….………………………..….13 2. Web Plan…………………………………………..…………………………...14 3. Social Media Plan………………………………..…………………………….15 IX. Evaluation and Control……………………………..………………………….…..16 1. Marketing Calendar……………………………..……………………………..18 2. Monthly Calendar……………………………..…………………………… ..... 19 3. Milestone……………………………………………………..………………...20 4. Marketing Expense Budget and Financial Assessment…………………….….22 X. References……………………………………………………………………….…24 III. Executive Summary 2
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According to Peter and Donnelly (2011, pp.225-226), Executive Summary of a Marketing Plan
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