ADV_318J_Project 2 - M E M O R A N D U M TO: Professor John...

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Unformatted text preview: M E M O R A N D U M TO: Professor John Murphy FROM:, TH6 DATE: October 24, RE: Major Project #2 Brand Network Map and Marketing Implication Subject and Brand Choice: My subject is my sister, Jasmine Khoury. She is a 16 year old girl in high school. I believe she is a target consumer for many soft drink companies because they want people to start drinking soda at a young age and continue that habit when older. Whenever possible she drinks Coca Cola with every meal. If there is none at a restaurant she will not order Pepsi, Sprite or any other soda. We decided to evaluate Coca Cola (CC) because it is her favorite drink. (A) Single most important consumer behavior insight : CC is incredibly successful in quenching her thirst. My subject likes the taste of CC alone and especially with different foods. She enjoys it most on an extremely hot day. The caramel-like taste is unlike Sprite, Dr. Pepper or other sodas which taste too lemony or medicine- like to her. The specific taste of CC and cool temperature combined with its bubbly uniformity are important like to her....
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This note was uploaded on 03/23/2008 for the course ADV 318J taught by Professor Murphey during the Spring '07 term at University of Texas at Austin.

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