M E M O R A N D U MTO: Professor John MurphyFROM:, TH6DATE: October 24, RE: Major Project #2 – Brand Network Map and Marketing ImplicationSubject and Brand Choice: My subject is my sister, Jasmine Khoury. She is a 16 year old girl in high school. I believe she is a target consumer for many soft drink companies because they want people to start drinking soda at a young age and continue that habit when older. Whenever possible she drinks Coca Cola with every meal. If there is none at a restaurant she will not order Pepsi, Sprite or any other soda. We decided to evaluate Coca Cola (CC) because it is her favorite drink.(A)Single most important consumer behavior insight: CC is incredibly successful in quenching her thirst.My subject likes the taste of CC alone and especially with different foods. She enjoys it most on an extremely hot day. The caramel-like taste is unlike Sprite, Dr. Pepper or other sodas which taste too lemony or medicine-like to her. The specific taste of CC and cool temperature combined with its bubbly uniformity are important
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