PRINCIPLES OF MARKETING BPMM1013 SESSION 17/18 (A172) GROUP ASSIGNMENT: GROUP H LECTURER’S NAME: ASSOC. PROF. DR. HASNIZAM BIN SHAARI SCHOOL OF BUSINESS MANAGEMENT, COB GROUP MEMBERS: DATE OF SUBMISSION: 15 th MAY 2018 TABLE OF CONTENTS 1 RAMLY FOOD PROCESSING SDN. BHD NAME MATRIC NO. CONTRIBUTION (%) 1 NOR HAYATI BINTI MOHD ALI 247542 100 2 MARYAM JAMILAH BINTI ABDULLAH 247595 100 3 SITI AISYAH BINTI ZAILAN 247206 100 4 NOR HANISAH BINTI MAZLAN 253950 100 5 NOR SYUHADA BINTI MOHAMAD RASIDI 247305 100
DETAILS PAGES 1. INTRODUCTION 2-5 2. PRODUCT DESCRIPTION 6-9 3. PRICE STRATEGIES 9-10 4. DISTRIBUTION STRATEGIES 10-11 5. PROMOTION STRATEGIES 11 6. COMPETITOR ANALYSIS 12-13 7. PROBLEMS AND SOLUTIONS 13-16 8. CONCLUSION 16 9. REFERENCES 17 10. APPENDICES 18 2
1. INTRODUCTION Company Background When talking about burgers, of course, Ramly will appear in our minds. The brand seems to be attached and embedded in our minds. Ramly Food Processing Sdn Bhd is a well-known bumiputera company in the food industry in Malaysia. The food produced by Ramly is based on beef, chicken and seafood products. Ramly Food Processing Sdn Bhd was established in 1984 by Dato' Haji Ramly Mokni and his wife, Datin Hajjah Shala Siah Abdul Manap. The establishment of Ramly and its production was from the founder's ideas and aspirations to produce halal, clean and quality products. The founder and owner of Ramly, Datuk Ramly Mokni, is the son of a farmer in Tanjung Piandang, Parit Buntar, Perak. Later, he moved to Sekinchan, with his brother because of the difficult life in the village. Starting from working as a laborer, Ramly then got a meat cutter job in Kuala Lumpur. Ramly aspired to become a doctor since childhood, but unfortunately, he was unable to pursue his studies because his family was incapable and he eventually getting stuck in meat manufacturing. At the beginning of his involvement in the business, he only ran a small business with his wife, Datin Shala Siah Abdul Manap, after one year of marriage. The decision to set up Ramly was taken when seeing halal meat processed in most supermarkets was not owned by Muslims and its halal status was very doubtful. Since then, he started making a burger at his home at Jalan Hussein, Jalan Baru, with a capital of RM2,000 without any machines or equipment to make burgers. After successfully producing his own burger, he continued to open a burger stall and started selling ready-cooked and raw burgers at all burger stalls in Kampung Baru, Chow Kit, Jalan Tunku Abdul Rahman and Jalan Raja Laut. Starting from 200 pieces of burgers, orders go up to 2,000 pieces a day. Ramly expanded its business by producing other products including nuggets, frankfurter, cocktails, chicken and meatballs. The Ramly Burger brand is not only famous in Malaysia but also in other countries as well.
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- Spring '17
- Marketing, Hamburger, ramly burger, Datuk Ramly Mokni