The effect of free power in consumer rational decision making.pptx

The effect of free power in consumer rational decision making.pptx

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MING CHUAN UNIVERSITY GROUP 12‘S MEMBERS: TE KIM THANH (STEVEN) 06911080 TRAN CONG TRANG (JOHN) 06911381 GRACIA VERONICA 04910476 EI HENDRAWAN 04910415 The Effect of Free Power on Consumer Purchase Decision Making
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CONTENTS I. Introduction 1. Background and Motivation 2. Research Significance 3. What do i expect to find? 4. Limitation II. Literature Review III. Hypothesis IV. Methodology 1. Conceptual Framework 2. Sample 3. Procedure 4. Questionnaire design, reliability V. Expected Results VI. Discussion and Conclusion VII. References VIII. Appendix: Questionnaire
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I. INTRODUCTION 1. Background and Motivation Consumers are assumed to be able to make the purchase decision in regard to a potential market transaction before, during, and after the purchase of a product or service. Consumer is able to recognize what the problem or need is and subsequently, what product or kind of product would be able to meet with their need. Free products triggered people to feels happier and happiness affects consumer decision making process. Our group believed that a lot of consumer must have concerns about the purchase decision , When faced with a choice of selecting one of several available products, consumer will choose the option with the highest cost–benefit difference. So we decide to conduct a research to test their concern about the free item would affecting in their purchase decision.
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2. Research Significance . A need can be triggered by internal or external stimuli. Internal stimuli refers to a personal perception experienced by the consumers. When consumers choosing what products to buy or what services to use, they often think that they were make the smart decisions and their behaviours shows in ways that are highly rational and congruent with their values and intentions The power of giveaways is really affecting the consumers decision. When consumers get something for nothing, they respond in a host of surprising, mostly unconscious ways In this proposal we will contrasting demand for two products across conditions that maintain the price difference between the goods, the cheaper good in the set is priced at a low positive and get free items. I. INTRODUCTION
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3. What do we expect to find? In this topic, our group is expecting to find there is there any correlation between consumer’s purchase decision and the power of free item. Are consumer will concern the quality of the product when they make the decision. I. INTRODUCTION
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4. Limitation The sample size in this study only can present to selective participant, can not present the whole population of the University Students. Our independent variable is only based on one famous brand, one kind of product. not all kind of famous brands and products.
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