VALS_Personality_Research_HO.doc - Segmentation Research...

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Segmentation Research – VALS 25 You will complete a survey on your behaviors and personality traits, then you will analyze this information within a group. You will then make product recommendations for your target market. Use the link in Schoology to get to the VALS site. Click on the Take the Survey button at the bottom. Answer the questions to the best of your ability, including the email (you can make one up) and the income. There are no wrong answers . It will return a primary and secondary VALS type, write these in the spaces below. Vals What is your primary VALS type? Experiencers What is your secondary type? Strivers Use the links to read about your primary and secondary VALS type and read about the traits of this consumer group.
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  • Fall '09
  • JackieRhoads
  • Psychology, secondary VALS type

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