ArmelC-MKTG201-assignment#7.docx - Running head TRUST...

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Running head: TRUST, ETHICS, AND BRAND LOYALTY TO INVICTA 1 Trust, Ethics, and Brand Loyalty to Invicta Cari Armel American Public University System
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TRUST, ETHICS, AND BRAND LOYALTY TO INVICTA 2 Trust, Ethics, and Brand Loyalty to Invicta When it comes to earning the trust of consumers and aiding them in becoming brand loyal, companies may find that it can be somewhat difficult when beginning their business. Invicta is a company that has been in business since 1837 and has many brand loyal customers, including myself. Invicta takes pride in creating a good quality watch that is affordable for most consumers. With online shopping being so critical for consumers today, Invicta has teamed up with some of the most common sites such as Amazon in order to be noticed more than ever. By using a motto “we don’t brag, we inspire,” consumers are able to gain a sense of security knowing that what they feel and think about the product, matters. To gain trust of the consumer, businesses should use tools such as social media, exceptional customer service, loyalty or rewards programs, and encourage online reviews or feedback. When gaining trust, a business must be reminded that there are ethical issues and obligations that they will have to discover and maintain. Depending on the consumer, some may say that they will not become brand loyal, however statistics have shown that consumers who use sites such as Facebook and Instagram are very loyal and it is simply because of emotion (Carter, 2016).
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