Ch 2 - Handout.pptx - STRATEGY ANALYSIS Chapter 2...

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Chapter 2 STRATEGY ANALYSIS
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Strategy drives the firm’s actions Sources of r isks, competitive advantage, profitability Basis to measure success of firm’s choices Basis to forecast future performance Types of strategy analysis: Industry-level analysis Competitive strategy analysis Corporate strategy analysis IMPORTANCE OF STRATEGY ANALYSIS
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Porter’s 5-Forces Framework INDUSTRY-LEVEL ANALYSIS Rivalry among Existing Firms Threat of New Entrants Threat of Substitute Products Industry Profitability Bargaining Power of Buyers Bargaining Power of Sellers
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Porter’s 5-Forces Framework (1) Rivalry among existing firms Industry growth Concentration Differentiation Switching costs Economies of scale and/or learning Ratio of fixed costs to variable costs Excess capacity Exit barriers INDUSTRY-LEVEL ANALYSIS
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Porter’s 5-Forces Framework (2) Threat of new entrants Economies of scale First mover advantage Distribution access Relationships Legal barriers INDUSTRY-LEVEL ANALYSIS
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  • Winter '09
  • UNK
  • Management, industry-level analysis, Porter’s 5-Forces

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