Case #1 Response.doc - Case#1 Response Form VF Brands NAME...

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Case #1 Response Form “VF Brands” NAME Lia Rodriguez Instructions : Respond to questions below. Question 1 You are about to make a presentation to a group of investors who are thinking about lending VF Brands money to expand operations. Explain the strategies your company has used to gain its current share of the retail garment market and why you chose those strategies. Be sure to include a discussion of your approach to (1) design and marketing of products and (2) production. (4 points) My Response The clothing industry is huge and growing. Globally, the textile and garment industry are worth over three billion dollars and can predict annual growth to be around 4%. VF is diverse with a worldwide reach and many iconic brands. By staying on top of our game, we have been able to bring about innovation to the market and foster experiences that build and maintain our consumers. This can be seen as we aim to deliver the needs of our consumers based on their region and current demand of product. In doing so, we have built a strong ecommerce in the modern world of technology. Bringing in more and more consumers requires an expansion of operations to keep up with the growing demand.
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  • Spring '17
  • KeithRevell
  • VF Brands, VF Brands money

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