Chapter 5 Text Notes.docx

Chapter 5 Text Notes.docx - Chapter 5 Summary and Key Terms...

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Chapter 5 Summary and Key Terms SUMMARY Companies conducting business overseas need to be in harmony with the prevailing cultures in those countries. Culture is learned, and it is almost impossible for a foreign company to change. The major elements of culture include language, religion, values and attitudes, manners and customs, material elements aesthetics, education, and social institutions. Hofstede (individualism vs. collectivism, power distance, masculine vs. feminine, uncertainty avoidance, and time orientation), Trompenaars (universalism vs. particularism, neutral vs. emotional, specific vs. diffuse, and achievement vs. ascription) and Gannon (country metaphors) have used various constructs to capture the cultures of the world nations. The GLOBE project was perhaps the most aggressive efforts to examine the cultures of countries and regions of the world of nine different dimensions; it involved surveying thousands of business executives in 61 countries. Along with various consulting firms, there are a number of secondary sources available for learning about cultures of other countries. Some examples include the U.S. Department of Commerce Country Commercial Guide , Country Reports from The Economist’s Intelligence Unit , and Price Waterhouse Cooper’s Doing Business in 118 Countries.
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  • Summer '16
  • Sociology, Neutral vs, universalism vs. particularism, business overseas need

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