Val Assignment.docx - Tanya Wasson Marketing 300 Dr Greg...

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Tanya Wasson 05/14/2018 Marketing 300 Dr. Greg Broekemier VALS Assignment 1.) The VALS segment that was dominant for me was striver and the secondary segment was experiencer. 2.) I believe that these segments and associated behaviors are accurate for me. I am a striver and always go above and beyond whether it is at home or school. Also, I enjoy to experience different things. I like to travel, experience different cultures, and try new
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  • Spring '14
  • Broekemier
  • Marketing, English-language films, VALS segment

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