300_Chapt 11_BB vers_Solo9_shortest.pptx

300_Chapt 11_BB vers_Solo9_shortest.pptx - MARKETING...

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CHAPTER 11 Deliver the Goods: Determine the Distribution M A R K E T I N G
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15-2 Supply Chain Management Supply chain has components external to the firm, including all activities necessary to convert raw materials into a product and put it in the hands of the customer. Last part of the chain--firms that facilitate movement of the product to ultimate users of the product—is the channel of distribution . Logistics management is the process of actually moving goods through the supply chain.
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15-3 Functions of Distribution Channels Transportation and storage Up efficiency by reducing number of transactions Breaking bulk Creating assortments Facilitating functions such as offering credit Risk taking Provide communication and transaction functions
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15-4 Creating Efficiencies Breaking bulk - channel members buy large quantities from manufacturers and sell smaller quantities to customers Creating assortments - channel members provide a variety of products in one location
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15-5 Reducing Transactions via Intermediaries
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Evolution of Distribution Functions 15-6
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