2017 T4 PUBLICITATEA I.ppt - INTRODUCERE IN STUDIUL...

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INTRODUCERE IN STUDIUL PUBLICITATII
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advertising - din perspectivă comunicaţională, reprezintă informarea şi persuadarea controlata şi identificabila prin intermediul mass-media, a ideilor, bunurilor /serviciilor sau a imaginii unei organizatii BRAND MARCA PRODUS
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publicity (informare publică) - acţiunea de răspândire a unor informaţii despre un eveniment, un individ, un grup ori un produs prin canale de ştiri sau alte mijloace cu scopul de a atrage atenţia publicului în sens favorabil. O acţiune concretă de publicity , considerată componentă campaniei de PR ( Public Relations) este materializata in conceperea şi lansarea către media audiovizuala si scrisa a unui material informativ ( press release ) chemat sa propage o serie de stiri de interes imediat si/sau public
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PUBLICITATEA REPREZINTA ASPECTUL CEL MAI REMARCAT AL CAMPANIILOR DE COMUNICARE. PUBLICITATEA PRESUPUNE, INAINTE DE TOATE, A ACTIONA ASUPRA PUBLICULUI-TINTA SI A RASPUNDE ASTEPTARILOR SI NEVOILOR SALE.
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reclama
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