Coursework.docx - 1 To enter the new market Burger King...

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1. To enter the new market, Burger King needs to consider the environment of different countries. France is the best choice, which is a developed country. So the market of France is wider. And this implies that the French have higher purchasing power, meaning higher chances of profitability for the firm. And Burger King needs to consider India, which is a rapidly developing country. It has rapidly developing economy and huge population. It means India own a great potential market. South Africa is a good market, which also a rapidly developing BRIC states. Due to the rapid development in the state, the purchasing power of consumers is constantly rising. The fourth is Nigeria, it is one of the most populated countries of Africa. Pakistan is the last choice, it's a politically unstable state. 2. Advantage 1. Big name: When expanding to new markets, international firms tend to attract customer attention due to their strong brand names.
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  • Fall '16
  • G
  • Firm, BURGER KING, higher purchasing power

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