Marketing case study number 4.pdf - Sydney Flora Marketing...

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Sydney Flora Marketing Case #4 12/3/2017 1.) What factors are most likely to affect demand for the lines of Washburn guitars (a) bought by first-time guitar buyers and (b) by a sophisticated musician who wants a signature model? (5 points possible) People buying a guitar for the first time would consider factors like price, the quality of the guitar, and the design to define if the that particular guitar is what they are looking for. People who are beginner musicians are most likely looking for a cheaper guitar considering that they are just now starting to use a guitar for the first time and they probably don't feel the need to spend a lot of money until they know that playing the guitar in the future is what they for sure want to do. Sophisticated musicians would be focused on quality, uniqueness, value and sound of the guitar, they would most likely spend more money on a guitar considering that they are experienced and know that this is a hobby they care about and are consumed in. 2.) For Washburn, what are some factors that may cause the demand curve for the new guitar line to shift (movement of the demand curve)? (5 points possible) If customers were to find that the quality of the guitar does not actually meet the standards of Washburn then that could be a factor that negatively affects the demand curve of the Washburn products. Also, if celebrities or well recognized people are
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