180521_MGMT_621_-_Study_Guide.docx

180521_MGMT_621_-_Study_Guide.docx - Strategic Management...

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Page 1 Strategic Management Study Guide Chemin de la Voie – Creuse 16, 1202 Geneva, Switzerland T: +41 22 906 94 94 E: [email protected] W: gbsge.com
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Page Syllabus Module Strategic Management Type of Module Elective Prerequisites None Length/Duration 4 weeks Frequency Once a month Language English About the Course Description of the course The Strategic Management Course focuses on identifying and understanding the sources of superior firm performance. This course introduces theoretical concepts and frameworks useful for analysing the external and internal environment of the firm and guiding the formulation and execution of different types of strategies. The course covers topics of mission, goal, strategy formulation, strategy implementation and strategy evaluation. Strategic techniques include Industry: Analysis, Analysis of the Competitive Environment, Key Success Factors, Strategic Scenario Analysis and SWOT Analysis. Additional topics covered include strategic thinking, competitive advantage, vertical and horizontal integration, and planning horizon. These strategic topics will become even more important in the years ahead, as all of us struggle to deal with the consequences of climate change, global warming, and energy availability. Strategic Management – Study Guide 2018
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Page Course Learning Outcomes (LOs) At the end of this course, students will be able to understand the different elements of the Strategic management Process, perform environmental scanning, define competitive advantages, formulate strategies, and define the necessary changes for strategy implementation.
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