bu111 lab 5 informal report.docx

bu111 lab 5 informal report.docx - TO Tony OCallaghan FROM...

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TO: Tony O’Callaghan FROM: Atman Iyer DATE: August 2008 SUBJECT: Increase customer volume and income for Studio Celtia Recommendation A lot of Studio Celtia’s customers came from the local Covent Garden Market due to the number of tourists and locals that would come to London, ON just for the farmers’ market. Due to its closure, Studio Celtia’s sales had declined along with a 60% decrease in customer volume. To insulate Studio Celtia better in the future and to improve its profitability, Tony should shorten his business hours to Thursday-Saturday and Monday to reduce risk of theft and damage. An agreement should be reached with Open Stage to share the second floor with Celtia College to generate revenue. The third floor should be either rented out to someone or be leased to another company who may want to host events. Studio Celtia should also look to get involved with the town and other community events so that more people are aware of the great products the store has to offer, as Tony does not spend a lot of money on advertising anyway.
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  • Fall '08
  • JessicaStockie
  • Business, Studio Celtia, Tony O’Callaghan

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