Class plan for Print the Legend.docx

Class plan for Print the Legend.docx - Org Strategy...

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Org Strategy & Structure, UC Davis GSM, 201B Class 9 – Disruption and Startups Water 6:20 -6:30 Video case about the early years of the desktop 3D printing industry. Premiered at SXSW March 2014, released by Netflix Sept 2014. Directors brought in for a documentary about Apple, and wished they could go back and see Jobs and Woz starting the firm, so shifted focus. Started filming in Fall 2012 Film shown in 5 segments. 6:30-7 :00 Total movie time 1:20 0-17:51 17:51 running time 12 for discussion Movie part 1: Cut some pieces out of the movie. Pay attention to the founding conditions, and the differences between the firms. Stop when “No one’s ever done that.” Where is 3D printing technology in its life cycle? What’s new? Personal, desktop Individuals are creating new uses. New user community Era of ferment. Tech battle shaping up between SLA and FDM What’s a radical change here? Technology? Will 3D printing disrupt manufacturing? Industry? Will desktop 3D printing disrupt the 3D printing industry? (most of this point can be covered in Part 2) Who are the players? What’s the history and motivations for these firms? Where do they come from and what are their philosophies? Similarities and differences? MB: maker movement, friendships from NYC Resistor (“NYC Resistor is a hacker collective with a shared space located in downtown 1
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Brooklyn. We meet regularly to share knowledge, hack on projects together, and build community”). o Hacker, tinkerer, o Individual end user, highly democratic o Community, open source.
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  • Summer '14
  • Fused deposition modeling, Stratasys

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