MAR3023_Syllabus_Summer2018.pdf - MAR 3023 PRINCIPLES OF...

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MAR 3023 PRINCIPLES OF MARKETING SUMMER 2018 SYLLABUS INSTRUCTOR: Dr. Alan Cooke, Associate Professor of Marketing Egbert R. Beall/Beall's Department Stores, Inc. Faculty Fellow OFFICE: 267B Stuzin Hall, phone: (352) 273-3282 E-mail: [email protected] OFFICE HOURS: TUESDAY and WEDNESDAY, 1:00 – 2:00 PM. Please respect these office hours. If they are impossible for you to attend, I am available by appointment at other times. I will also be available in Heavener 140 between Periods 5 and 6 on class days. COURSE ADMINISTRATOR: Cami Hall Office Hours: NA Phone: NA E-mail: [email protected] TEACHING ASSISTANTS: The teaching assistants are there to tutor you on any aspect of course content and to handle any administrative problems you may have. Any questions regarding the accuracy of grading should be directed to them. The teaching assistants are there to help you - please make use of them. TEACHING ASSISTANTS: OFFICE: Room 202 Heavener Hall, Academic Success Suite Office Hours: See TA Office Hours on course website Note that some TA office hours are held in person, while others are held remotely. E-mail: [email protected] Phone: NA
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COURSE OBJECTIVES: 1. You will understand the role of marketing within society and within an economic system. 2. You will learn the vital role of marketing within a firm and the necessary relationships between marketing and the other functional areas of business. 3. You will consider the various decision areas within marketing and the tools and methods used by marketing managers for making decisions. 4. You will learn key marketing principles and terminology. Because this is a survey course, there is an emphasis on basic terminology and concepts. 5. You will appreciate how a marketing perspective is important in your own personal and professional development. ASSURANCE OF LEARNING OBJECTIVES: Each program at the Warrington College of Business Administration has developed goals and objectives that express the most valued skills and knowledge that students should be able to demonstrate upon completion of the total learning experiences in that program. The following goals and objectives are specifically mapped onto MAR3023: Goal 1: Demonstrate competency in and across business disciplines. 1A. Demonstrate knowledge and understanding of elements of economics, finance, accounting, marketing, operations management, organizational behavior, business law, information technology, and business statistics. Goal 4: Appreciate the ethical and legal aspects of business. 4A. Define and explain legal, ethical, and social responsibilities of organizations. Goal 5: Possess a global perspective on business. 5A. Describe the key components of the business environment that vary across countries and understand how these differences present challenges/opportunities for the conduct of business.
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