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Research Graphic Organizer Add a formal body paragraph with evidence in the space provided below. Include previous sections into this document before submitting this Research Graphic Organizer. Choose a topic: Technology; Sports Equipment; Clothing; Food I choose Technology. Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical? My Response: Teenagers have become so influential to advertisers today. This is why they are a very effective group to advertise to. However, are they always ethical is subjective. That is not a black and white answer. There are times they are. Consequently, because money is the most important thing, being ethical is not often always true. Sources Title, URL, and Date of Access Central Idea Title: Why teens Are the Most Elusive and Valuable Customers in Tech URL: htps// - lapowsky/inside-massive-tech-land- grab-teenagers.html Accessed: 1/7/18 Household of approximately $100,000 a year or higher. With this new found buying power they are now passing technology down to there parents. They have become the ones telling their parents what to iPhone to buy and when. They have no brand loyalty. They buy whatever they think is the best at time of
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purchase. Title: Teen Marketing: Apple’s the Master/ URL: ories/2007/-08-16/teen-marketing- apples-the-masterbusinessweek- business-news-stock-market-and- financial-advice/ Accessed: 1/7/18 Apple has made most of their money on their portable device selling them apps and music even movies they can watch on there phones. Title: Teens in the Crosshairs: Is targeting Marketing ethical? URL: http// oday/campus-news/20110914- Kogod-Now-Target_marketing.cfm/ Accessed:1/7/18 Teenagers are very hormonal. There frontal lobe of their brain is also not fully developed. Therefore, they do not always make rational decisions. The advertisers no this. They tend to think in the moment when they make a purchase.
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