Social Media in E.docx - Social Media in E-Commerce Social...

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Social Media in E-Commerce Social Media in E-Commerce Written Assignment 3 E-Commerce – BUS 2202 University of the People The term “social media” refers to the widely accessible electronic tools that allow anyone to publish and access information, collaborate on a common effort, or build relationships. ( Social Media at Work , Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis) According to the article, three major forces contribute to the growth of social media, namely the nature of the business environment, the changing workforce demographics and the advancement of social media technology. Businesses today must adapt themselves to keep themselves relevant in a changing market. The complexity of the business environment has forced organization s to reconsider their traditional ideas. With new business environment, several challenges have arisen, the most well-known of which include: connecting with virtual team members across time zones, building teamwork, and operating across geographies and functions. “For many executives, social media may be the solution to all three of these challenges. Social media tools allow
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