Pot final exam questions-fall 2017-Phl 306.docx

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1. + 2. a. What conditions does a person have to meet to be a market client, according to Brenkert? Which groups of people do not qualify as market clients and why? i. The criteria for a market client is to be able to shop around, judge quality and price, knowledge of products and services, knowledge of rights, and resources, such as money, to be a client. The severely mentally ill, children, incompetent elderly do not qualify as market clients because they are vulnerable, or susceptible to harm . b. What are the different ways people can be vulnerable? Give an example to illustrate each. i. Physically vulnerable if they are unusually susceptible due to physical/biological conditions i.e allergies ii. Cognitively vulnerable if they lack the ability to process information or the ability to tell that information is withheld such as children. iii. Motivationally vulnerable if they cant resist ordinary temptations such as grieving people iv. Socially vulnerable when their social situation renders them less able to resist various enticements such as new mothers. c. Is it ever okay to market to the vulnerable? Explain. i. The vulnerable will have needs but it is important to not take advantage of those vulnerabilities. The vulnerable can still be a market client if they are vulnerable in a specific way, such as an elderly person who can’t shop. Under these conditions, it is okay to market to the vulnerable. 3. a. What is puffery? Give a definition but also give some examples to illustrate how this technique is used. i. Puffery is the practice by a seller of making exaggerated claims about a product or service. An example of puffery is Axe commercials which portray the use of the cologne, and therefore, many women being enticed by you. This makes the consumer think that the usage of this product makes them more appealing to women. b. Arrington considers four ways in which a person might argue that advertising unacceptably undermines those at which it is aimed. (pp. 272-275). Discuss and critique the first three approaches. i. Autonomous desire 1. Advertising creates non-autonomous desires since an autonomous desire is internally created and advertising gives us an externally created desire. The problem is autonomous desire is a created desire. ii. Rational Desire and Choice 1. Advertising creates an irrational desire and therefore undermines our autonomy. X is an irrational desire just in case it conflicts with a stronger desire/agent’s good.
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  • Spring '14
  • FinalExam
  • John Rawls

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