Study Questions for Advertising and Behavior Control(1).docx

Study Questions for Advertising and Behavior...

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Study Questions for Advertising and Behavior Control Pages 269 – 276 1. What is puffery? What makes it a morally questionable advertising technique? Puffery is the practice by a seller of making exaggerated, highly fanciful/suggestive claims about a product/service. It is morally questionable because companies identify the public’s hidden needs/desires and make ads to respond to these needs. 2. Do you think it makes sense to think that advertising is primarily concerned with giving people what they want? Why might we think something else is involved? I think it makes sense that advertising is primarily concerned with giving people what they want because if the companies did not, they would not stay is business very long. We might think something else is involved because the desires to which businesses is supposed to respond are often created by the businesses themselves. 3. What is an autonomous desire? Under which circumstances are desires not autonomous?
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  • Spring '14
  • FinalExam
  • Advertising, morally questionable advertising, autonomous desire

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