Marketing Strategy.docx - Marketing Strategy Marketing has...

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Marketing Strategy Marketing has several definitions but one thing remains the same which is that the main focus of marketing is centered on the customers or consumers. A general term for marketing can be defined as the process of planning and executing the four P’s which are: product, price, place, and promotion which will help create exchanges that will help satisfy the consumers and also meet the organizations objectives (Berkowitz, 2017). These four P’s are the elements of a successful marketing process which defines the marketing strategy. A brief explanation for them is that the Product refers to the various goods and services that an organization offers and these goods and services tend to satisfy some of the wants and needs of its consumers. Price focuses on the amount of money that the consumers are willing to pay in order to acquire a product or service and the issue of pricing for healthcare services has become a major problem of marketing
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