week 3 slides.ppt - COMM 401Strategy and Competition...

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COMM 401- Strategy and Competition
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Internal Organization Context of Internal Analysis ‘Global mind-set’ Ability to study an internal environment in ways that do not depend on the assumptions of a single country, culture, or context Analyze firm’s portfolio of resources and bundle heterogeneous resources and capabilities Understand how to leverage these bundles An organization's core competencies creates and sustains its competitive advantage
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Competitive Advantage and Strategic Competitiveness
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Creating Value Develop core competencies that lead to competitive advantage Value: measured by a product's performance characteristics and by its attributes for which customers are willing to pay
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The Challenges Strategic decisions are non-routine, have ethical implications and influence the organization’s above-average returns Involves identifying, developing, deploying and protecting firms’ resources, capabilities and core competencies Managers face uncertainty on many fronts -- Proprietary technologies Changes in economic and political trends, societal values and shifts in customer demands Environment – increases complexity Intra-organizational conflict Due to decisions about core competencies and how to nurture them
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Resources, Capabilities and Core Competencies Resources Bundled to create organizational capabilities Tangible and intangible Capabilities Source of a firm’s core competencies and basis for CA Purposely integrated to achieve a specific task/set of tasks Core Competencies Capabilities that serve as a source of CA for a firm over its rivals Distinguish a company from its competitors – the personality
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Resources, Capabilities and Core Competencies Tangible Resources
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