bem_final_eng_v11.doc - Canadian Sport Tourism Alliance Bid...

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Canadian Sport Tourism Alliance • Bid Evaluation Model Bid Evaluation Model to Assess Community Capacity for Hosting Selected Events Acknowledgements The Canadian Sport Tourism Alliance (CSTA) gratefully acknowledges the contribution of the following agencies and individuals in the creation of this template: Funding for the project was provided in part by the Government of Ontario. The author of the Bid Evaluation Model is Lynn Morrow, the principal of Lynn Morrow Consulting in Toronto, who can be reached at [email protected] The template is part of the CSTA’s Transfer of Knowledge program under the leadership of Eric Savard, Program Director and Rick Traer, Chief Executive Officer. © Copyright 2012 Canadian Sport Tourism Alliance All rights reserved. 2
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Canadian Sport Tourism Alliance • Bid Evaluation Model Table of Contents Table Of Contents ........................................................................ 3 Introduction ................................................................................ 4 How To Use The BEM ................................................................... 4 1. Infrastructure Assets ................................................................ 5 1.1 Sport Facilities/Venues .......................................................... 5 1.2 Accommodation .................................................................... 5 1.3 Food & Beverage Services ..................................................... 6 1.4 Transportation ....................................................................... 6 1.5 Media Broadcast Capacity .................................................... 6 1.6 Medical Services ................................................................... 6 2. Community Support ................................................................. 7 2.1 Sport Clubs ............................................................................ 7 2.2 Commitment ......................................................................... 7 2.3 Critical Mass .......................................................................... 7 2.4 Business ................................................................................. 7 3. Public Sector Support ............................................................... 8 3.1 Government Support ............................................................ 8 3.2 Working Capital ..................................................................... 8 4. Management & Event Expertise ................................................ 9 4.1 Leadership ............................................................................. 9 4.2 Experience ............................................................................. 9 5. Financial Considerations ........................................................... 10 5.1 Size ........................................................................................ 10 5.2 Sport Popularity .................................................................... 10 5.3 Event Reputation ................................................................... 10 5.4 Economic Value ..................................................................... 11 5.5 Post-Event Expenses .............................................................. 11 6. Competitive Context ................................................................ 12 6.1 Bid Process ............................................................................ 12 6.2 Previous Hosts ....................................................................... 12 6.3 Competition .......................................................................... 12 7. Sustainability ........................................................................... 13 7.1 Suitability .............................................................................. 13 7.2 Marketability ......................................................................... 13 7.3 Legacy ................................................................................... 14 3
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Canadian Sport Tourism Alliance • Bid Evaluation Model Introduction The Bid Evaluation Model (BEM) is intended to function as a decision support tool, assisting organizations/municipalities who are considering a bid to host a particular sport tourism event to determine whether to proceed with the bid proposal relative to a variety of important elements. A precursor to preparing a business case or feasibility study, the goal of the BEM is to provide a relatively quick assessment of the fit between the community’s assets and the event rights holder’s requirements. The tool can be applied to a variety of sport event hosting opportunities at the local, provincial, national and international level. At a high level, the BEM will help to provide a consistent, quantified assessment of the relative suitability of a particular event for a specific community at a given point in time. Premised on the congruity between a particular event rights holder’s requirements and the potential bidder’s sport, tourism and community infrastructure—facilities, resources and capacities—the model highlights associated resources and deficiencies, which may contribute to potential risks and rewards.
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  • Spring '14
  • RobertW.McLeod
  • Valuation, All rights reserved, Sports in the United States, Woolgathering, Sport Tourism Alliance

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