3 parts of the IMC plan.docx - FINAL IMC PLAN IS DUE IN 3...

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FINAL IMC PLAN IS DUE IN 3 PARTS BY NO LATER THAN MAY 8 (no late plans will be accepted) Final Plan: refer to the plan template at the bottom of week 1 The plan should be a professional presentation ready to be presented to top management. It will include a title page, Executive Summary, complete Table of Contents, Parts 1 & 2 revised per my remarks when you submitted them, Part 3 in tactical detail specifically identifying how you recommend reaching your target audiences with messaging, etc. in an integrated marketing communications plan for the upcoming year and lastly a Bibliography (effective plans have at least 20 sources) and any Exhibits necessary. Part 1: Current Marketing Situation for your Product – End of week 3 This part includes an overview of the three levels of the product, the marketing strategies the product currently uses, analysis of at least two competitors, and at least 3 measurable communications
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