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RUNNING HEAD: CHERNS CASE STUDY - CHAPTER 6 & 7 1Denise M. LynnChern’s Case StudyHRM-537-01AProfessor Berkeley05/27/18
CHERNS CASE STUDY2IntroductionChern’s, a well-known retail establishment whose major focus is on providing excellence incustomer service, was founded by a buddy and sister team, Ann and Ryan Chern. The company hires 19,000 employees (full and part time) across 28 states and has 140 stores primarily in the Eastern and Midwestern United States. Chern’s was built around a foundation of hiring sales associates who work above and beyond to assure they supply a great service by providing quality merchandise to its clients. Below is a sales associates ranking recruiting source by effectiveness.Sales Associates – Ranking Recruiting Sources by EffectivenessSourceHiringSpeedCost per HireCulture FitAverage FirstYear FinancialReturnFirst YearTurnoverRate1. College Hiring5 months$ 4,000Good$30,00020%2. Employee Referrals2 months$2,600Very Good$38,00010%3. Cherns.com2 months$1,500Good$38,00020%4. Search Firm 3 months$5,200Average$20,00015%5. Walk-Ins 1 month$1,500Poor$5,00030%6. Newspaper2 months$2,000Poor$4,00025%Provide recommendations on how the Internet might be more effectively used to source and recruit applicants.