3.4 5-27-18.docx - RUNNING HEAD CHERNS CASE STUDY CHAPTER 6 7 Denise M Lynn Cherns Case Study HRM-537-01A Professor Berkeley 1 CHERNS CASE STUDY 2

3.4 5-27-18.docx - RUNNING HEAD CHERNS CASE STUDY CHAPTER 6...

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RUNNING HEAD: CHERNS CASE STUDY - CHAPTER 6 & 7 1 Denise M. Lynn Chern’s Case Study HRM-537-01A Professor Berkeley 05/27/18
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CHERNS CASE STUDY 2 Introduction Chern’s, a well-known retail establishment whose major focus is on providing excellence in customer service, was founded by a buddy and sister team, Ann and Ryan Chern. The company hires 19,000 employees (full and part time) across 28 states and has 140 stores primarily in the Eastern and Midwestern United States. Chern’s was built around a foundation of hiring sales associates who work above and beyond to assure they supply a great service by providing quality merchandise to its clients. Below is a sales associates ranking recruiting source by effectiveness. Sales Associates – Ranking Recruiting Sources by Effectiveness Source Hiring Speed Cost per Hire Culture Fit Average First Year Financial Return First Year Turnover Rate 1. College Hiring 5 months $ 4,000 Good $30,000 20% 2. Employee Referrals 2 months $2,600 Very Good $38,000 10% 3. Cherns.com 2 months $1,500 Good $38,000 20% 4. Search Firm 3 months $5,200 Average $20,000 15% 5. Walk-Ins 1 month $1,500 Poor $5,000 30% 6. Newspaper 2 months $2,000 Poor $4,000 25% Provide recommendations on how the Internet might be more effectively used to source and recruit applicants.
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