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Miller High Life, the Chapmagne of Beers

Miller High Life, the Chapmagne of Beers - Jon Alquist ENGL...

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Jon Alquist ENGL 015 Eric Otto 25 October 2006 Miller High Life, the Champagne of Beers Consumer capitalism is the basis of a capitalist society. Everything in a capitalist economy is based on the need for consumers to purchase a specific product. Advertising is the prime way to introduce a product to the consumer. In order for this to work the advertising must appeal to the consumer. All consumers look for something else in a product; some want to be individualized, some want to be part of a certain group, some want fun. In every ad, there are different types of concepts that are discussed with consumer capitalism. These are used to persuade the consumer into buying the product for sale. The market for beer and other alcoholic beverages is a multi-billion dollar market in the United States, as is the advertising to put these products in the people’s eyes and thoughts. Miller Brewing Company does a great job advertising to appeal to the people. They use many concepts that appeal to the common person that is trying to drink beer. They do this through making the consumer desire what the beer has to offer. This is just one of the many ways Miller ploys advertising tactics that appeal to the consumer. Desire, the feeling of need or want of a specific item or feeling, appeals to every consumer in one form or another.
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