Air+in+Can.docx - Air in Can Business Plan Introduction We...

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Air in Can Business Plan Introduction We are group of iMBA student from SUFE and Webster University class 2017 Pollution in China is one aspect of the broader topic of environmental issues in China . Various forms of pollution have increased as China has industrialised , which has caused widespread environmental and health problems. Air pollution has become a major issue in China and poses a threat to Chinese public health. In 2016, only 84 out of 338 prefecture-level (administrative division of the People's Republic of China (PRC), ranking below a province and above a county ) or higher cities attained the national standard for air quality China government and public are both looking for solution to reduce the harm from the air pollution to general public. The   country has had draconian anti-pollution measures since 2013, when it introduced a set of prohibitions called the national action plan on air pollution. This imposed a nationwide cap on coal use, divided up among provinces, so that Beijing (for instance) had to reduce its coal consumption by 50% between 2013 and 2018. The plan banned new coal-burning capacity (though plants already in the works were allowed) and sped up the use of filters and scrubbers. These measures cut PM-2.5 levels in Beijing by more than a quarter between 2012-13, the time of the city’s notorious “airpocalypse”, and 2016. The measures were notable for being outright bans on polluting activities, rather than incentives to clean up production, such as prices or taxes (though China has those, too, including what will be the world’s largest carbon market, when it opens this year). 1 Now what’s the best “self-defence” from general public other than government reaction? We would like to propose the “luxury” breathing product to Chinese consumer which allows them to enjoy the high quality air not only from the quality, convenient and affordable “luxury” experience also give them the choose to pick our two focused the air product – “Tibet Haven air” and “Lijiang love atmosphere” Tibet as known as highest land on earth and it surrounded by mountains and part of Himalaya chain, also away from the centralized industry part of China.
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