Chapter 9 Interactive Exercise.docx

Chapter 9 Interactive Exercise.docx - Marie Morgan Gowdy...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Marie Morgan Gowdy MKT 205 “Internet Exercise Chapter 9, Question 3” February 7. 2016 Chegg is a company based in Santa Clara, California, that specializes in online textbook rentals (both in physical and digital formats), homework help, online tutoring, scholarships and internship matching. It is meant to help students in high school and college. The company was created in the United States by three Iowa State University students in 2001 and was founded by entrepreneur Aayush Phumbhra. With the company main focus is the student a lot of student rely heavily on social media to communicate with friends also obtain information about what is going on in their current surroundings. I believe that Chegg could benefit from a strong social media campaign to help the business. The business is mainly focused around students due to fact they rent textbooks. No matter the age all students rely on social media for communication with other students. The strengths of Chegg, Inc. include that the brand has affordable prices for college students, the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern