Unformatted text preview: anywhere: online markets, local supermarket or warehouse so retailers need to focus their best efforts into attracting consumers into their brand stores. With that said, I like to see a creative, well thought out store layout with nice furniture, attractive lighting, etc. and yes it does make me come visit the store more frequently. It goes without saying that the more a customer visits a store, the more likely they are to find things of interest and make purchases. I see nothing unethical about this practice. In my mind, this is another form of sales promotion and advertising....
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This note was uploaded on 03/24/2008 for the course MKT 000 taught by Professor 000 during the Spring '06 term at N.C. State.
- Spring '06