Novak_WaltDisneyCase.docx - Steven Novak GBA 490-052...

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Steven NovakGBA 490-052Professor MeyerThe Walt Disney Company1.The Walt Disney Company’s corporate strategy consists of three parts. Creating high-quality content for families, making entertainment experiences more memorable through technological innovations, and expanding internationally. Disney’s acquisition strategy is aimed to enhance the resources and capabilities of its animation business by adding new animation skills and characters, such as the acquisition of Pixar and Marvel. This strategy also aimed to reach consumers in new places or in new ways. Disney’s corporate strategy also called for sufficient capital to be allocated to its theme parks and resorts maintain the competitive advantage in the industry. Disney also made most its content available digitally; including its WatchESPN services for Internet, smartphone, and table computers users. Disney’s international expansion efforts largely focused on developing opportunities in emerging markets. The Disney Channel reached 75% of viewers in China and Russia.2.Disney’s long-term attractiveness business portfolio is relatively high. Since the

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