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Running Head: COMPARATIVE CRITIQUE1Shana- Kay Johnson-BrownEduc 742Comparative critique
COMPARATIVE CRITIQUE2Public relations play a critical role in the lives of our leaders, students, parents and the wider community. As leaders, it is critical that we foster a positive relationship with the staff within our institutions as well as the community outside of the school. Slavin (2012) adds that teaching involves planning, preparation and constantly making decisions. He further pertains thatan intentional teacher as well as an intentional leader will consider the outcomes of their studentsand ways that will make these outcomes a reality. Therefore, as an educator and a school leader, one of our goal should be to make sure the needs of the students in the classroom and our school environment are met. In maintaining fostering such an environment, students will be more inclined to accomplish their goals as they know that their success is our success. Public relations opportunities for schools utilizing innovations in virtual communitiesSchool leaders are often looked up on and are expected to inform, educate and communicate with families regarding issues that may be of importance to our school family. O’reilly and Matt (2013) posits that “school leaders must be interactive with their external and internal publics.’ They further add that the most effective public relation is one that fosters two-way communication as it enables the parties involved to solve problems effectively and collaboratively.One strength of the article is that the writers highlighted how critical technology may be to leaders within the school district especially as it relates to public relations. These leaders are able to express themselves as well as create forums for communicating with the members of the school community as well as the school district. Hence, transparency. School leader relationships: The need for explicit training on rapport, trust and communication
COMPARATIVE CRITIQUE3According to Lasater (2016), fostering a positive relationship is very important in educational leadership. As educators, we have a role to play to the public and most importantly tothe staff and students within our learning environment. There are several ways in which Lasater (2016) asserts that the role of public school leaders is critical. She believes that as leaders within the public sphere, we must first strive to build rapport simply by being visible and accessible. As it relates to visibility she contends that visibility allows for school leaders to be seen and are able to dialogue with the community. In terms of accessibility, she relates to leaders making