Discussion 1 Week 1.docx - The role of marketing consist of...

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The role of marketing consist of not only covering a customer’s wants and needs but going beyond to show customers that there are other products and services that they may have not realized they wanted or needed. If marketing did not go beyond customer’s wants and needs there may be products and services that would not sell very well. Another point in creating a need, for example, is visible when two companies sell the same or similar product. Each company must create a need for the customer to purchase the product from them and not their competitor. The customer already wants or needs the product or service so marketing must reach the customer and indicate why they should purchase it from a particular company. The marketing management process provides a base for managers to create an effective marketing concept, in return creating sales that satisfy both the customer and company. “Its value
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  • Summer '18
  • Marketing, finch, marketing management process, thorough thought process, best marketing concept

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