Discussion 2 Week 2.docx - In effective marketing it is...

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In effective marketing it is essential to address how the product or service will meet the consumer’s needs. There are a few ways GE is addressing the needs of their hospital customers by the design of this Web site. GE uses problem recognition by providing the costumers with areas of the website that reviews different health concerns and various treatments. Consumer will feel more comfortable with a company if they are able to gather information and find answers to their questions. The websites uses information search by enabling consumers to view different categories containing information on the selected issue, along with providing a search bar allowing consumers to search the site for information they are seeking. GE does a good job with the home page of the website, it is well laid out with easy to understand tabs and headers. The consumer can easily locate areas that help with problem recognition and information search. “Factors such as learning, memory, and motivation play key roles in how
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Christopher Reinemann
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