MARKETING PAPER.docx - The product we decided to go with...

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The product we decided to go with was Mountain Dew Ice Caps branching out from PepsiCo. We really wanted to implement a product off of an already established company because we knew for sure we wanted to create a snack, and it is easier after doing research, to add to an already leading company in the snack market. Our Ice Caps will come in three flavors in the beginning, and we plan to add to them over the course of time. The first flavor will be lime-citrus, the Original flavor of Mountain Dew. The second flavor we chose was Code Red Cherry. Everyone loves a red popsicle! The third flavor we agreed on was Volt blue raspberry. We wanted something fruity, but subtle. Along with the flavors, the colors will match per flavor. Green will still be the original, red for code red, and blue for volt raspberry. Our target market is adults 18-30 years old, parents, and anyone who needs to chill and enjoy a nice Ice Cap!  When figuring out our target
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