Teresa NguyenTV Political CommercialsThe United States election, one of the most celebrated times in America’s history. The time of the year where two major party’s candidates battle it out for the presidency. Presidential elections occur every four years and on Election Day registered voters cast their ballots on who should be the next president of the United States. First the candidates announce their intentions to run and file their statement of candidacy. After the candidates’ debate in their respective political parties, the parties officially vote for their presidential candidate at the nominating conventions. In the recent presidential election, Donald Trump and Hillary Clinton’s campaign ads hold a lot of hostility towards one another and it is a fair to ask has campaign ads always been like this. Presidential campaign ads played a critical role each election and it is important tosee how negative ads have been influencing and affecting voters since the beginning, starting with the 1952 election and ending on the 2016 election.The 1952 Presidential Election between Dwight D. Eisenhower and Adlai Stevenson tookplace during the Cold war between the United States and the Soviet Union as well as the Korean War. This election was under a lot of scrutiny because Americans lived in the fear and tension of communism and foreign involvement in the American government. Because of these fears, Americans wanted a president who still stand up to the Soviet Union and end communism and the Korean War. Many republicans felts the outgoing Truman administration did not protect America and failed to fight back against communism. Eisenhower took advantage of this narrative and campaigned by attacking Korea and Soviet Union. People thought this would be the change, from Truman to Eisenhower, Democratic Party to Republican Party is what the country needed. While Stevenson took the opportunity to further divide the Republican Party by splitting them into conservative republicans and moderate republicans. The republicans were at odds with one another when Eisenhower won the republican nomination over Robert A. Taft.
Stevenson tried to persuade the American people that the GOP had two heads and American should not trust the Republican Party if they continue to be divided against themselves. Despite all this hostile, each candidate were able to find a common ground, to fight against communism. In the campaign ads, it is perfectly clear why Eisenhower won over the American people. Duringa time of disarray, Eisenhower campaign ads made him appear to be an approachable person, someone who was willing to protect the United States and fight for the country. His jingle “I Like Ike” brought an optimistic view to himself and people wanted someone warm and honest in the office. And his television spots where he answers America’s most concerning questions madethe people feel welcome and it seemed like he was talking and reassuring directly at the people.