Case7.1.docx - Chapter 7: Social, Mobile, and Local...

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Chapter 7: Social, Mobile, and Local MarketingCase 7.1: Pinterest Users Engage with Sephora1.What were some of the trends noted in the video that initially tipped
2.How did Sephora integrate Pinterest into its e-commerce presence?
3.What aspect of Pinterest does Bridget Dolan, VP of Interactive Media at
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Term
Spring
Professor
N/A
Tags
Marketing, Pinterest, Pinterest Users Engage, Glossy content section, ideal marketing platform

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