casestudy-130720042222-phpapp02.pdf - Inditex(Industria de Diseo Textil of Spain the owner of Zara and five other apparel retailing chains continued a

casestudy-130720042222-phpapp02.pdf - Inditex(Industria de...

This preview shows page 2 - 5 out of 29 pages.

ZARA is a Spanishclothing and accessories retailer based in Arteixo, Galicia.Founded in 24 May ,1975 by Amancio Ortegaand Rosalía Mera.Zara needs just two weeks to develop a new product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year.Zara was described by Louis Vuitton Fashion Director Daniel Piette as "possibly the most innovative and devastating retailer in the world.1763 stores , 78 countries worldwide.Zara has continually maintain its mission to provide fast and affordable fashionable items . Inditex (Industria de Diseño Textil) of Spain, the owner of Zara and five other apparel retailing chains, continued a trajectory of rapid, profitable growth by posting net income of €€340 million on revenues of €€3,250 million in its fiscal year 2001.Zara welcomes shoppers in 86 countries to its network of 1.763 stores in upscale locations in the world's largest cities.Zara's approach to design is closely linked to their customers.
Background image
Around the worldZara1.763Zara Kids171Pull & Bear817Massimo Dutti630Bershka899Stradivarius794Oysho529Zara Home364Uterqüe91TOTAL6.058Inditex is a global specialty retailer that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains around the world.Zara is the largest and most internationalized of the six retailers that Inditex owns. By the end of 2001, Zara operated 507 stores around the world, including Spain.Gap, H&M and Benetton are considered Inditex's three closest comparable international competitors.Zara, is relatively perceived as more fashionable than all the other three and prices less than Benetton and Gap but higher than H&M.In these four competitors, Benetton and Gap place at relatively less fashionable and higher price, while Zara and H&M is more fashionable and price lower. Competitors of inditex
Background image
Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.Zara delivers new products twice each week to its 1,763 stores around the world.Rather than subcontracting manufacturing to Asia, Zara built 14 highly automated Spanish factories, where robots work around the clock cutting and dyeing fabrics and creating unfinished “gray goods,” the foundations of their final products.Zara has also created a partner network of more than 300 small shops in Portugal and Galaciato handle the finishing work where, the gray goods are transformed into dresses and suits.
Background image
Image of page 5

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture