CAP_Activity_2.docx - Farris Momin HDCS 4386 CAP Activity 2 pg 166-169 Situational Analysis(8-3 the Campaign Advertising Project(CAP Situational

CAP_Activity_2.docx - Farris Momin HDCS 4386 CAP Activity 2...

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Farris Momin HDCS 4386 CAP – Activity 2; pg. 166-169 Situational Analysis (8-3) & the Campaign Advertising Project (CAP) Situational analysis is an in depth analysis of the factors that heavily influence the customer purchasing habits with the organization. Many factors like demographics, customer’s age distribution, social and political factors, culture, and technology can all have an influence on customer spending with any organization. As time progresses, changes occur with newer generations; spending habits, interests, trends, etc., these changes can give rise to new markets, as well as relinquish old markets. Taking time out to take a look at the situational analysis of the organization is a great way to better understand and adapt to constant market changes. When conducting a situational analysis, the organization should consider cultural context
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  • Fall '11
  • N/A
  • Marketing, Project, PepsiCo, A Great Way to Care, Bubly, Farris Momin

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